Money made easy
Bounty and Skipton team up and launch Bounty Money
05 February 2008
Bounty, the UK’s favourite parenting club with nearly 50 years experience within the young family market, is to launch a financial service in partnership with Skipton, the UK’s sixth largest building society with more than 150 years experience in financial services.
The service includes a standalone website, www.bountymoney.com which goes live on the 1st February. Both the design and content have been developed with the aim of making it easier for families to choose financial products and receive guidance on handling their finances.
To date, products include life insurance (catering for family income benefit where applicable), child trust funds, children’s savings accounts, mortgages, wills and home insurance. The Bounty Money website will be promoted offline through Bounty publications and online through Bounty’s websites, www.bounty.com and www.lookinggood-feelinggreat.co.uk .
The easy to navigate and digest approach, is not only designed to appeal to the young family market but also grandparents and other family members who want information that’s friendly and accessible.
Ian Beswetherick, Managing Director of Bounty, is confident that the new website will plug a gap in the market and capitalise on Bounty’s unique relationship with families. “This is a fantastic opportunity for us to work closely with Skipton to create financial offerings that excite and inform. We know that ‘money speak’ leaves a lot of people confused, so we set out to be fresh and innovative with our tone and content. It’s also about having the most relevant products and services to suit family life.”
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