Bounty for growing families

• About Bounty
• News
  • Press kit
• Careers
• Our People
• History
• Working with the NHS

Bounty Wins Contract To Drive Asda's Young Family Business

30 July 2008

Bounty, the UK’s biggest parenting club (with over 2.1 million members) and leading marketing channel for brands wanting to target new parents, has signed a 15 month extension to its partnership contract with Asda.

The contract, which is exclusive to Asda in the grocery sector includes:

• Extended distribution of the Bounty ‘Mum-To-Be’ and ‘Family Essentials’ sample packs in-store and online via Asda.com
• An advertising package that reaches every edition of the Bounty series of top ABC rated parenting titles, which have a combined circulation of 2.6 million
• Online advertising, with links to Asda.com that will deliver 700k page impressions per month
• Access to the unrivalled Bounty database, which is gathered at mums’ bedside in maternity wards across the UK
• Monthly DM and eDM communication via the 750,000 active members of Bounty.com.

Bounty first began working with Asda in 2006 when the retailer became the first grocery store to distribute Bounty’s sample bags.  Almost half a million mums collected their packs from stores last year and Asda is reporting that the ‘Baby’ sector is its fastest growing category with 25% year on year growth.

Helen Dyson, Buying Manager – Baby Centres, at Asda said; “Our partnership with Bounty has already added significant value to our young family customers.  Research indicates that through Bounty we are motivating more mothers to shop at Asda and introducing them to our growing range of great value products for babies and families alike.” 

Ian Beswetherick, Managing Director of Bounty said; “Bounty is one of the only marketing mediums that can identify this hard to reach, high value consumer group.  Our club interacts with members through multiple channels and is proven in its ability to drive purchase of the brands we promote.   This partnership with Asda allows us to provide even more value to our members and reaffirms our position as the UK’s favourite parenting club.”

-Ends-