Products & Services
This pack provides an array of samples, coupon and offers to help Mum to care for her newborn and herself. It also contains valuable information in the Bounty You & Your Newborn guide.
| Target Audience: | All new mothers |
| Positioning: | Helping mums to look after themselves and baby at the key moment of birth through to 6 months |
| Delivery Channel: | At the bedside (direct by Bounty Distributor) |
| Received: | Within 48 hours of baby's birth |
| Coverage: | 96% (704k) |
| Splits: | Two, first time mums and second or subsequent mums |
| Contains: | You & Your Newborn guide - written by Bounty's panel of experts |