Bounty Health Network
Healthcare Professional Detailing
"Building Brand Equity via Health Professionals"
During pregnancy through to the toddling stage, Mum will have an average of 29 contacts with their maternity and infant child healthcare professionals They are a regular and important source of advice for expectant and new parents, often helping them come to product and brand decisions by giving their opinions and views.
Bounty Health Network has been developed by listening to the needs of these healthcare professionals answering their requests for further information and up to date technical understanding of relevant products synonymous with pregnancy and birth.
With a national team of 16 advisors who have a medical or professional background, Bounty Health Network reaches 11,800 of these healthcare professionals including Midwives, Health Visitors and Practice Nurses, within each 4 month campaign cycle.
Working in association with the CPHVA, Bounty Health Network delivers a credible & neutral detailing service through appointment based presentations, offering a mix of commercial category and product information along with educational resources to a receptive audience.
The Bounty Health Network portfolio covers:
- Detailing via presentations to healthcare professionals
- Sampling via the Professional Reference Packs distributed at detailing
- Product placement into the hospital and community environment
- Research to gather professional opinion of your brand or services
70% of mums said they would take the advice of their health professional when considering purchases of products for pregnancy and birth
source: Bounty.com poll July 05