Bounty for growing families

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Products & Services

Data

Bounty holds the largest and most sophisticated database of expectant and new parents in the UK.

Bounty’s database of 9.1 million records has continuously been compiled over the last 12 years, from expectant and new parents. 90% of parents provide Bounty with information on their family lifestage, household size and composition. 96% of which, give Bounty permission to pass their details, to carefully selected brands that provide information on products and services that are relevant to their lifestage.

The products within the Bounty data portfolio can be used by brands across customer acquisition, retention, CRM and insight channels.

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  • Research & Insight
  • Bounty Family Report

    Bounty paints a picture of the 21st Century family with all its variations. It considers women’s attitudes to family life, to work and to the way they raise their children.

    Download the Admap feature here

    Holidays

    Around 70% of mums at any one time are planning on going on holiday in the next year.

    Download the full pdf report