Products & Services
Bounty data can be purchased for use by brands across Direct Marketing and Electronic Direct Marketing activity. Prenatal data is selectable by trimester and/or due date, first time or subsequent pregnancy. All postnatal data is of confirmed births and is selectable by child’s date of birth, first time or subsequent mothers, number and age of children in the household. All data is selectable by parent’s age.
Outside of the information collected by Bounty, additional income, lifestyle and socio-demographic details can be overlaid on the data.
For every month of birth, Bounty can provide approximately 45,000 records for Direct Marketing activity and 12,500 records for E-mail Marketing activity.
Bounty’s inhouse Electronic Direct Marketing (EDM) broadcasting service includes the provision of a full set of campaign management statistics, to assist brands in evaluating their campaigns.