Products & Services
Target Audience
- Mums with children 3-4 months old
Consumer Profile
- Women
- Average age 29.2
- Average income £28,900
- Average 1.4 children
Monthly Mailing
Effectiveness
- 45-55% redemption within 6 weeks (Bounty voucher)
Personalised letter
- Bounty Branded
- Includes Baby Essentials reward pack voucher
- Redeemed at Boots/Asda stores
Coupon Opportunity
- Minimum campaign 106,000 (Minimum 159,000 for category exclusivity)
- From 8p per coupon
- Research & Insight
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Bounty Family Report
Bounty paints a picture of the 21st Century family with all its variations. It considers women’s attitudes to family life, to work and to the way they raise their children.
Download the Admap feature here