Products & Services
Mum to be Essentials Mailing
Target Audience
Consumer Profile
- Women
- Average age 28.3
- Average income £28,700
- 64% expecting 1st child
Monthly Mailing
Effectiveness
- 40-47% redemption within 6 weeks (Bounty voucher)
Personalised letter
- Bounty Branded
- Includes Bounty’s Mum-to-Be Essentials reward pack voucher
- Redeemed at Boots/Asda stores
Coupon Opportunity
- Minimum campaign 30,000 (Minimum 60,000 for category exclusivity)
- From 8p per coupon
- Research & Insight
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Bounty Family Report
Bounty paints a picture of the 21st Century family with all its variations. It considers women’s attitudes to family life, to work and to the way they raise their children.
Download the Admap feature here