Products & Services
This pack provides mum with essential information in the Bounty You & Your Growing Baby guide which helps her prepare for her baby's developing needs.
| Target Audience: | New mothers with babies of weaning age |
| Positioning: | Helping mums and baby prepare for weaning and the first stages of mobility |
| Delivery Channel: | Boots and Asda stores (voucher is mailed to all mums with children of this age group who are registered with Bounty) |
| Received: | When baby is approximately 4-6 months old |
| Coverage: | 52% (370k) |
| Contains: | You & Your Growing Baby guide - written by Bounty's panel of experts |