Planning & Insight
Maximising the effectiveness of any marketing or promotional campaign relies on a deep understanding of customer behaviour – what they do and why do it.
Bounty’s dedicated Planning & Insight team was set-up to provide businesses targeting Young Families with this deep understanding of their customers and prospects.
We call it Delivering Actionable Insight.
What is Actionable Insight?
Actionable Insight is information that makes a difference – that delivers not just the understanding of how Young Families behave and the drivers of their behaviour, but also how this information can best be used to the benefit both our clients and Young Families.
The development of this Insight means we deliver the following for our clients:
- Robust communications strategies across the range of Bounty media
- Improvements in product trial and conversion rates
- Increased acquisition and customer retention through Bounty services
The delivery of these improvements ultimately lead to increased Return on Investment – maximising the effectiveness of spend with Bounty.
How we do this
Using a combination of Market Research and Data Analytics we deliver robust and meaningful results that, when applied to marketing and promotional activity, lead to improved results and greater Return on Investment.
To find out more about how Bounty’s Planning & Insight team can help deliver the Actionable Insight that will make a difference to your business, please contact the team by clicking here.
Bounty Family Report
Bounty paints a picture of the 21st Century family with all its variations. It considers women’s attitudes to family life, to work and to the way they raise their children.
Download the Admap feature here
Babies sell cars!
44% of new families plan to purchase a car within a year, with 9% adding a car.
Download full PDF report
Household Durables
13% of respondents are planning to buy/ replace a washing machine in the next 6 months.
Download full PDF report
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